Science: it’s a girl thing

On 21 June 2012, the European Commission launched its brand new EU–wide campaign “Women in Research and Innovation”. Under the slogan “Science: it’s a girl thing”, the first phase of the campaign aims at encouraging girls aged 13-18 to embrace a scientific school curriculum.

Women are still under-represented in research at a time when Europe needs more researchers to foster innovation and bolster its economy. The goal of the campaign “Science it’s a Girl Thing” is to attract young…