EPL, the letters journal that explores the frontiers of physics, has opened a Twitter account. This new account provides EPL with an excellent opportunity to increase engagement with its authors and enhance the visibility of EPL content within the physics community.
Twitter has over 280 million active users who send around 500 million tweets a day. These are impressive statistics, and we all hear regularly of some news or controversy that starts and spreads via a tweet. Given the extensive reach of the Twitter network, one would think that it might be useful for serious science. However, most scientists tend to think that Twitter is at best not especially relevant or indeed that it’s a complete waste of time! That said, there are a number of high profile scientists (e.g. Brian Cox, Neil de Grasse Tyson) and research institutes (e.g. CERN, NASA) with over a million followers, so there are clearly many people who wish to hear what scientists have to say.